Does it need a fridge or freezer?
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No. FUD keeps at room temperature, in the pantry or cupboard, just like a tinned food. Thanks to our steam cooking and sterilisation process, it needs no refrigeration while the pack is sealed. Once opened, keep it in the fridge and use it within 48 hours.
How long does it keep?
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Up to 5 months at room temperature with the pack sealed, without losing any of its properties. It contains no preservatives: what keeps it stable is the sterilisation, not additives.
How can it keep for 5 months without preservatives?
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Through sterilisation. It's the same principle as traditional tinned foods: we steam cook and sterilise the food, removing the microorganisms that spoil it. That keeps it safe and stable with no need for refrigeration or added preservatives.
Is it a complete and balanced diet?
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Yes. Every FUD recipe is formulated by veterinary nutritionists following the FEDIAF guidelines, the European standard for pet nutrition. With every meal your dog gets all the nutrients it needs, with no need for supplements.
How is it different from kibble?
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Kibble is ultra-processed at high temperatures and reduced to dry pellets, where the original ingredient is no longer recognisable. FUD is real ingredients —meat, offal, vegetables and cereals— steam cooked: food your dog recognises as real food and that its body makes better use of.
Is it the same as a BARF diet?
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No. The BARF diet is based on raw ingredients; FUD cooks them. Cooking improves digestibility and removes the health risks associated with raw meat, while keeping the natural character of the ingredients.
Do you have recipes for dogs with allergies or sensitivities?
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Yes. As well as our multi-protein recipes for everyday feeding, we have single-protein recipes, with just one protein source, ideal for dogs with food sensitivities or allergies. FUD Balance in particular is formulated for dogs with digestive issues. If you're unsure, our team of veterinary nutritionists will help you choose.
How do you serve it? Does it need heating?
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It arrives ready to serve: open the pack and give it to your dog. You can serve it however your dog prefers: at room temperature, warmed, or even with a little broth added to make it more appetising.
How is my dog's portion calculated?
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We calculate it personally based on weight, age, breed and activity level, and adapt it to their situation: overweight, sensitivities, allergies or age. Just tell us about your dog and we prepare a menu made to measure.
How much does it cost?
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The price depends on your dog, because the portion is calculated to measure (a 4 kg dog isn't the same as a 40 kg one). The way to know the exact price is to calculate their personalised menu. It's also commitment-free: you can cancel whenever you want or pause the subscription if you go on holiday.