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FUD
Real food, no ultra-processed products

We are FUD

Natural, cooked food for dogs. As simple as that.

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A dog lying next to an open FUD box and five menus
As simple as this: we make food for dogs. But real food.

As simple as this: we make food for dogs. But real food.

Well, maybe there's something more: we cook every ingredient gently, plan the weekly menus for you, and send them chilled or at room temperature so you can serve them as soon as they arrive.

We deliver menus to your door that prove being nourished beats merely eating.

We deliver menus to your door that prove being nourished beats merely eating.

From the start we've focused on creating multi-protein recipes with locally sourced ingredients. Thanks to this, your dog gets every nutrient they need in every meal, in a fresh and 100% natural way.

Behind this idea there's science and plenty of training.

Behind this idea there's science and plenty of training.

Achieving a complete nutritional intake in the most natural way possible was no easy challenge, but our team of veterinary nutritionists went all out to make it happen.

FUD is a complete food for healthy, natural dogs.

FUD is a complete food for healthy, natural dogs.

Dog food is just like human food: if you keep it frozen, you still have to plan their meals. And that isn't convenient at all.

That's why at FUD, fresh ingredients are turned into fresh or sterilised recipes that guarantee their safety and stability. So whether you prefer fresh FUD or sterilised FUD, the convenience of storing them easily and serving them whenever it suits you best — even right after they arrive — is a clear benefit.

Want to save a recipe for later because you won't use it now? You can freeze it without any problem, just like you do with your own food.

We're zero kilometres.

We choose locally sourced ingredients so we can really know where they come from, guarantee their quality and reduce our environmental impact.

What makes us different

Not everything called “natural food” is. There is a big difference between kibble and a cooked dish, and not all of it shows at a glance. Here is, point by point, what sets FUD apart from the other options on the market.

FUD
Freshly prepared ingredients
FUD — Freshly prepared ingredients: Yes
Kibble — Freshly prepared ingredients: No Wet food — Freshly prepared ingredients: No Fresh food — Freshly prepared ingredients: Yes Raw food — Freshly prepared ingredients: Yes
Gently steamed
FUD — Gently steamed: Yes
Kibble — Gently steamed: No Wet food — Gently steamed: No Fresh food — Gently steamed: Yes Raw food — Gently steamed: No
Not ultra-processed
FUD — Not ultra-processed: Yes
Kibble — Not ultra-processed: No Wet food — Not ultra-processed: No Fresh food — Not ultra-processed: Yes Raw food — Not ultra-processed: Yes
Human-grade ingredients
FUD — Human-grade ingredients: Yes
Kibble — Human-grade ingredients: No Wet food — Human-grade ingredients: No Fresh food — Human-grade ingredients: Yes Raw food — Human-grade ingredients: No
Stored at room temperature
FUD — Stored at room temperature: Yes
Kibble — Stored at room temperature: Yes Wet food — Stored at room temperature: Yes Fresh food — Stored at room temperature: No Raw food — Stored at room temperature: No

What our customers say

5/5
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So far everything's perfect. We've been with them since September and our dog cries with excitement while we prepare her food. Service is great — we've changed the delivery address more than once because we were going away and it was always no problem. They always let you know a week before shipping in case you need to make any changes.

Ana

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5/5
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Excellent service from the whole FUD team. They're always making sure everything runs as it should (deliveries, food...). When you need to make a logistical change, they sort it out in no time; very personal service, not to mention the food. My two dogs are delighted, and so are we to give them the best nutrition! Thanks!🙏🏻😍

Rosa Salvadó Martínez

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5/5
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Trust, quality and great service. I've been with them for over a year and I'm thrilled, not only because of the product, which is fantastic — Akira devours it! Their customer service really stands out for response speed, the quality of solutions and how committed they are to your issues. They're always on the other end, they always reply super-fast and with the kindest words. Honestly, I can only recommend them.

Miguel Ángel Espadero

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5/5
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Top-notch menus. Excellent and very attentive service, and the menus for my little furry one are great, healthy and natural — she loves them.

Daniel Dacosta Pérez

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5/5
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I recommend FUD to all furry friends. I'm Lisa, a really picky pup when it comes to eating... and since I've been on FUD my life has changed for the better. The food smells great, tastes great (my bowl is always spotless!) and agrees with me wonderfully. I've tried many brands before, but this is the first one I genuinely enjoy. I recommend FUD to every pup who wants to eat well and feel better.

Marta

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5/5
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My pug loves FUD. I have a six-month-old pug who has eaten FUD from the start, and he loves the food. For me, it's one less thing to worry about, because they handle everything: they remind me when to place the order and the food arrives before I run out. They also follow up with a vet who calls to check how things are going so he stays healthy and trouble-free.

Josu López

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Let's start with your dog's menu

We calculate the personalised portion based on their weight, age, breed and activity. You just answer a few questions and we recommend the menu and the right amount.

Switch to cooked, sterilised food